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  "docId": "019de50e-e723-72d5-be5e-fa2ce84025eb",
  "docSlug": "889842ffd264be62cc855b34a7d31119",
  "documentTitle": "Wix | Results Presentation Deck | 20 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 13,
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  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart illustrates the 'payback' or efficiency ratio (collections/cost) for cohorts ranging from Q1'12 to Q1'16.",
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  "slideHref": "/slides/019de50e-e723-72d5-be5e-fa2ce84025eb/13",
  "deckHref": "/decks/019de50e-e723-72d5-be5e-fa2ce84025eb",
  "deckJsonHref": "/decks/019de50e-e723-72d5-be5e-fa2ce84025eb.json",
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      "kind": "chart",
      "text": "Cohort efficiency chart showing marketing cost vs net collections over time",
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      "kind": "disclaimer",
      "text": "Note: Data as of December 31, 2016. Excludes ~$6 million in Q1'15 and ~$7 million in Q1'16 for brand marketing expenses.",
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      "text": "Marketing Cost ($ million) | Cohort Net Collections ($ million)",
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