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  "docSlug": "1b424d0059207d777b3c6f807f90106b",
  "documentTitle": "Wix | Results Presentation Deck | 19 slides",
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  "authorName": "Wix",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-05-01 00:00:00",
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  "pageNumber": 13,
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  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart illustrates the 'payback' or efficiency ratio (collections/cost) for different cohorts over increasing time horizons.",
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  "slideHref": "/slides/019de50e-e5a9-7268-8b03-1a575808a773/13",
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      "kind": "chart",
      "text": "Cohort efficiency chart showing marketing cost vs net collections over time",
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      "kind": "disclaimer",
      "text": "Note: Data as of March 31, 2017. Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, and ~$9 million in Q1'17 of brand marketing expenses",
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      "text": "Marketing Cost ($ million) | Cohort Net Collections ($ million)",
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      "text": "One Time Marketing, Ongoing Monthly Collections",
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