{
  "docId": "019de50e-e5a9-7268-8b03-1a575808a773",
  "docSlug": "1b424d0059207d777b3c6f807f90106b",
  "documentTitle": "Wix | Results Presentation Deck | 19 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 19,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 20,
  "notes": "Data as of March 31, 2017.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-e5a9-7268-8b03-1a575808a773/10",
  "deckHref": "/decks/019de50e-e5a9-7268-8b03-1a575808a773",
  "deckJsonHref": "/decks/019de50e-e5a9-7268-8b03-1a575808a773.json",
  "deckAnchorHref": "/decks/019de50e-e5a9-7268-8b03-1a575808a773#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.06,
        "y": 0.275
      },
      "kind": "chart",
      "text": "% of Gross New Subscriptions",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bb6e532-21bd-406e-9f6b-bbb318eeaad2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.6,
        "y": 0.32
      },
      "kind": "chart",
      "text": "% of Total Subscriptions",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46e22402-ae6b-457f-af55-e0d0ce426b4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Note: Data as of March 31, 2017",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c7b1ec9-4124-46d2-a703-39946d531e84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Long Term Subscriptions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58703f7c-a3d2-4f4a-ab36-e8de746c2543",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 4,
      "beatId": "1c953e51-2ed7-4729-894b-9214286c3923",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "Key metrics and financial results slides",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "f151ca80-2bed-4aa7-9a98-82036d2daf9f",
      "evidence": "The deck connects user growth to revenue and collections growth",
      "position": 0,
      "objective": "Show how key metrics drive financial performance",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 14,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e806415d-4b86-4582-9283-cc3ff1f87e67",
      "evidence": "The deck implies that not investing in Wix.com would mean missing out on growth opportunities",
      "position": 1,
      "objective": "Highlight the benefits of Wix.com's growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}