{
  "docId": "019de50e-e3b2-75d6-8033-715916fb1782",
  "docSlug": "e28f68f568a094436110f604273a2c0b",
  "documentTitle": "IAC | Mergers and Acquisitions Presentation Deck | 18 slides",
  "authorId": "iac",
  "authorName": "IAC",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2017-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3314841,
  "pageNumber": 10,
  "pageCount": 18,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a grid layout to contrast the strengths of HomeAdvisor (left) and Angie's List (right).",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-e3b2-75d6-8033-715916fb1782/10",
  "deckHref": "/decks/019de50e-e3b2-75d6-8033-715916fb1782",
  "deckJsonHref": "/decks/019de50e-e3b2-75d6-8033-715916fb1782.json",
  "deckAnchorHref": "/decks/019de50e-e3b2-75d6-8033-715916fb1782#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.13,
        "y": 0.11
      },
      "kind": "image",
      "text": "HomeAdvisor",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32ea8256-f25e-45fd-9dad-5a6ccf1b232d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.068,
        "y": 0.11
      },
      "kind": "image",
      "text": "Angie's list",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2959f72-831a-4dcd-b68a-0de3ffec39ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.41
      },
      "kind": "metric",
      "text": "46% UNAIDED AWARENESS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7863e120-324e-47e4-8d53-621d6b634a03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.28
      },
      "kind": "metric",
      "text": "92% AIDED AWARENESS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a36a0f2a-34cb-4a04-8d3e-672c61cc4084",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "(1) Source: Q4 2016 HomeAdvisor Brand Measurement Study",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b149dacc-d6ee-40e0-95de-08584c38c128",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Compelling Industrial Logic: Biggest Brand, Largest SP Network and Best Tech and Monetization",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8f19eda-feb4-4ffc-8972-620596ce5115",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "fbae9fcf-5665-4359-ae7b-b41285c1bdaa",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slide 10 presents the compelling industrial logic for the merger",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7a7b473f-a64e-4634-a29b-049786f6823c",
      "evidence": "The deck highlights the benefits of the merger, implying that not merging would result in missed opportunities",
      "position": 0,
      "objective": "What are the costs of not merging?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}