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  "documentTitle": "Wix | Results Presentation Deck | 16 slides",
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  "authorName": "Wix",
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  "presentationDate": "2017-02-01 00:00:00",
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  "notes": "Includes financial highlights in the opening paragraph and operational metrics in the charts.",
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      "text": "We expect our existing user cohorts to produce over $1.8 billion in value over the next six years without any further investment in marketing.",
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      "text": "In Q4, we added another five million new registered users, bringing our total registered user base to 97 million as of the end of the quarter. We are excited to share we have since eclipsed 100 million users in 2017.",
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      "text": "Our freemium business model and outstanding product experience remain critical selling points for users coming to Wix, and we continue to grow our audience with the addition of user cohorts that will generate significant value over time.",
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      "text": "Our cohorts continue to demonstrate negative churn. We added 171,000 net premium subscriptions in Q4, compared to 125,000 in Q4 last year, and total subscriptions at the end of the quarter were up 39% year over year to 2.5 million.",
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      "text": "Free cash flow during the quarter grew to $18.7 million from $8.4 million in Q4 2015, an increase of 122%. We generated $36.2 million in free cash flow in 2016 compared to $14.5 million in 2015, and our cash balance at the end of the year was $172 million. We ended the fourth quarter with 1,361 employees.",
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