{
  "docId": "019de50e-e0b2-719d-8823-e64cb2d4cc82",
  "docSlug": "1edac0ee7a472808aef14c53824af4d8",
  "documentTitle": "Wix | Results Presentation Deck | 16 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "shareholder-letter",
  "documentKindLabel": "Shareholder letter",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2017-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 4,
  "pageCount": 16,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Page 3 of a shareholder letter.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-e0b2-719d-8823-e64cb2d4cc82/4",
  "deckHref": "/decks/019de50e-e0b2-719d-8823-e64cb2d4cc82",
  "deckJsonHref": "/decks/019de50e-e0b2-719d-8823-e64cb2d4cc82.json",
  "deckAnchorHref": "/decks/019de50e-e0b2-719d-8823-e64cb2d4cc82#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "list",
      "text": "Premium Subscriptions increased 39% year over year to 2.5 million. We added 171,000 net premium subscriptions during the quarter",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a41c05cc-b761-469e-8558-00ec112548d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.06,
        "y": 0.38
      },
      "kind": "list",
      "text": "Collections per new annual subscription in the US increased for the fourth consecutive quarter to $153, and we exited 2016 with collections per new subscription $21 higher than at the end of 2015.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca5e7fa3-6587-4bfe-86c5-c99ecd6ee3d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.5,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "list",
      "text": "Conversion of new registered users to paid subscriptions during the quarter improved once again during Q4 and reached a new all-time high.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8504a3b-9f6e-4443-aadf-e95fabef3670",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "list",
      "text": "Registered Users increased 5.0 million during the quarter, bringing our total user base to 97.4 million as of the end of Q4",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe864c2c-6eda-4adc-85f3-b6e51886270a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.52,
        "x": 0.04,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Added more new vertical application subscriptions during Q4 than in any quarter to date: The percent of new subscriptions with a vertical application attached continues to increase, highlighted by 15% of our net subscriptions in Q4 coming from e-commerce subscriptions. We ended Q4 with 332,000 e-commerce subscriptions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3145c74a-8579-4fe5-b2f2-4c7ef21c8d7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.52,
        "x": 0.04,
        "y": 0.77
      },
      "kind": "paragraph",
      "text": "Positive trends continue with Wix ADI: We have made enhancements to Wix ADI since it launched and remain very excited by the trends we are seeing and its positive impact on our conversion and vertical application adoption.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfff29fd-0cab-49b8-8c54-903e279ceaf2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "ede04129-d5b3-410e-a402-4839b93b9361",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The presentation provides various metrics and data to support Wix's growth story",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 3,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "f2e90663-11c3-4efd-a40d-aa9519fc2572",
      "evidence": "The presentation provides a clear cascade of information from current performance to future prospects",
      "position": 1,
      "objective": "Explain the implications of Wix's growth and 2017 outlook",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.6,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}