{
  "docId": "019de50e-d491-77a0-811e-d26c17fac1f3",
  "docSlug": "4bb799149efabd22caa6e94bb8e74b24",
  "documentTitle": "Instacart | Product Presentation Deck | 20 slides",
  "authorId": "instacart",
  "authorName": "Instacart",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2016-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7810761,
  "pageNumber": 2,
  "pageCount": 20,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a simple additive equation format to define the service offering.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-d491-77a0-811e-d26c17fac1f3/2",
  "deckHref": "/decks/019de50e-d491-77a0-811e-d26c17fac1f3",
  "deckJsonHref": "/decks/019de50e-d491-77a0-811e-d26c17fac1f3.json",
  "deckAnchorHref": "/decks/019de50e-d491-77a0-811e-d26c17fac1f3#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.42,
        "w": 0.88,
        "x": 0.06,
        "y": 0.38
      },
      "kind": "framework",
      "text": "Value Proposition Equation",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05f2af7c-ec8e-4475-b248-20e19ded5101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.88,
        "x": 0.06,
        "y": 0.38
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65f563d7-0dd0-4a76-b0e9-3845df73d972",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.72,
        "x": 0.08,
        "y": 0.64
      },
      "kind": "paragraph",
      "text": "Groceries from stores you love delivered to your doorstep in as little as an hour",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c380fe6-25e8-470d-bbc0-9891f002ba74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.36,
        "x": 0.32,
        "y": 0.04
      },
      "kind": "title",
      "text": "Our Value Proposition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "babee642-0c81-40db-9465-dd0c18d004d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "958638a1-ded0-42e9-b816-80fdabaa03da",
      "evidence": "The slide presents a value proposition equation.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "ab37ce3e-15f0-4a65-a8cc-3038b77288af",
      "evidence": "The slide uses an additive equation to explain the components of the value proposition.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 2,
      "from": 2,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "7f48f301-4818-4521-beb1-b4deb75c2915",
      "evidence": "Our Value Proposition",
      "position": 1,
      "objective": "Present a value proposition as a quick win",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}