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  "documentTitle": "Instacart | Product Presentation Deck | 20 slides",
  "authorId": "instacart",
  "authorName": "Instacart",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
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  "presentationDate": "2016-09-01 00:00:00",
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      "text": "Whole Foods delivery time selection interface",
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      "text": "1. Checkout\n2. Lost\n3. No Intent",
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      "text": "What Was Demand?",
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