{
  "docId": "019de50e-d004-70e8-8ef3-9ab20f003b34",
  "docSlug": "21ab7f0ad264c9d24360648c42dbb1f4",
  "documentTitle": "Shopify | Start Up Pitch Deck | 29 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2016-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 29,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a rule-of-three structure to summarize the core value proposition.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-d004-70e8-8ef3-9ab20f003b34/17",
  "deckHref": "/decks/019de50e-d004-70e8-8ef3-9ab20f003b34",
  "deckJsonHref": "/decks/019de50e-d004-70e8-8ef3-9ab20f003b34.json",
  "deckAnchorHref": "/decks/019de50e-d004-70e8-8ef3-9ab20f003b34#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.7,
        "y": 0.337
      },
      "kind": "image",
      "text": "Ecosystem logos on monitor",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88f7d5c5-7507-430d-8a20-2a886f349992",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.34,
        "w": 0.29,
        "x": 0.38,
        "y": 0.344
      },
      "kind": "image",
      "text": "Design software interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a5d2d27-cb32-4b36-8031-95a054bdcb9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.34,
        "w": 0.29,
        "x": 0.05,
        "y": 0.344
      },
      "kind": "image",
      "text": "Code snippet",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d86c2b1-2992-4e42-a081-e8e079e9d6c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.71,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "Robust Ecosystem\nHundreds of Apps,\nThemes, and Experts",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22d901db-105f-40b9-9b91-0610ec17f6ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.39,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "Beautiful Design\nSimple, limitless customization\nof gorgeous themes",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2544130b-cda3-4308-8330-b057025fca3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.07,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "Great Technology\nMulti-tenant, scalable,\nhigh availability architecture",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e10051b4-3d9c-4d42-a2d1-6d312046ef45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.52,
        "x": 0.24,
        "y": 0.08
      },
      "kind": "title",
      "text": "Shopify's Unique Recipe",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ea00c56-4cf9-431c-8728-7ce17ce908d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "rule-of-three",
      "slug": null,
      "matchId": "e4f1112e-1981-4826-a124-50badeb394ff",
      "evidence": "Three distinct pillars presented as the 'recipe' for success.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 22,
      "from": 17,
      "beatId": "732ead60-b9ca-49c3-8fcf-fab80d32be32",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "Unique recipe, financial highlights, and strong consistent growth metrics.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}