{
  "docId": "019de50e-d004-70e8-8ef3-9ab20f003b34",
  "docSlug": "21ab7f0ad264c9d24360648c42dbb1f4",
  "documentTitle": "Shopify | Start Up Pitch Deck | 29 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2016-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 29,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a vertical timeline to illustrate company history and traction.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-d004-70e8-8ef3-9ab20f003b34/12",
  "deckHref": "/decks/019de50e-d004-70e8-8ef3-9ab20f003b34",
  "deckJsonHref": "/decks/019de50e-d004-70e8-8ef3-9ab20f003b34.json",
  "deckAnchorHref": "/decks/019de50e-d004-70e8-8ef3-9ab20f003b34#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.55,
        "x": 0.405,
        "y": 0.188
      },
      "kind": "framework",
      "text": "Timeline of company milestones",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "623c6530-e27d-4601-b285-20ac6a79480e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.812,
        "w": 0.365,
        "x": 0,
        "y": 0.188
      },
      "kind": "image",
      "text": "DODOCase website screenshots",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dc9397a-4749-4643-a7c6-74c518fb6217",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.51,
        "x": 0.438,
        "y": 0.275
      },
      "kind": "list",
      "text": "April 2010 Enters BaB competition; June 2010 Hits 10k orders in first 90 days; July 2010 Wins Shopify's Build A Business Competition; April 2011 First year's sales total more than $3M; June 2011 Expands into retail location; Nov 2011 Obama starts using a DODOCase; 2012 Product line expands to iPhone Cases; 2013 Facebook store launches; 2014 Upgrades to Shopify Plus; 2015 22 full-time employees and growing",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb564575-7224-4b32-a01f-2d5fec872dfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.524,
        "x": 0.238,
        "y": 0.045
      },
      "kind": "title",
      "text": "Build-a-Business Success",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f9d582f-841b-4732-aa4e-1457cd90c08a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "61a5f60b-7ad3-4e67-b948-4036bac5519f",
      "evidence": "Vertical chronological list of company events",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 10,
      "beatId": "40c199d5-45f6-456f-9e4e-7bf8bbd1a849",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Build-a-Business success, larger brands, and partner ecosystem.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}