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  "docSlug": "21ab7f0ad264c9d24360648c42dbb1f4",
  "documentTitle": "Shopify | Start Up Pitch Deck | 29 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2016-07-01 00:00:00",
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  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Uses a Venn-style diagram to show subset relationship between current core geographies and global TAM.",
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      "kind": "diagram",
      "text": "46M $46B Global TAM (3) 10M $10B TAM (3)",
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      "kind": "disclaimer",
      "text": "Source: AMI Partners (1) Merchants defined as retailers with less than 500 employees. Includes commercially located businesses, sole proprietorships and home-based businesses (2) Key geographies include: U.S., Canada, U.K., Western Europe, Australia and New Zealand (3) Annualized revenue per merchant of approximately $1,000 based on the three months ended March 31, 2015",
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      "text": "Global (1) Current Core Geographies (2)",
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      "kind": "title",
      "text": "Headroom on SMB TAM",
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      "evidence": "Build-a-Business success, larger brands, and partner ecosystem.",
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