{
  "docId": "019de50e-ce69-7089-901e-6efefda6cb25",
  "docSlug": "a67d445d01ff2572ea9384c3518af458",
  "documentTitle": "Front | Start Up Pitch Deck | 21 slides",
  "authorId": "front",
  "authorName": "Front",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2016-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 21,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 300,
  "notes": "The chart is a classic cohort retention/expansion heatmap. It includes annotations for specific anomalies (customer churn and data error).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-ce69-7089-901e-6efefda6cb25/13",
  "deckHref": "/decks/019de50e-ce69-7089-901e-6efefda6cb25",
  "deckJsonHref": "/decks/019de50e-ce69-7089-901e-6efefda6cb25.json",
  "deckAnchorHref": "/decks/019de50e-ce69-7089-901e-6efefda6cb25#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.8,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Percentage of MRR retained relative to starting month",
      "attrs": null,
      "subkind": "heatmap",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01abe3ab-fe12-4636-a468-c91dae4c7266",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.78,
        "y": 0.3
      },
      "kind": "legend",
      "text": "Big customer shut down",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62363b0a-883b-43cf-90c2-9bda5fd49136",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.78,
        "y": 0.36
      },
      "kind": "legend",
      "text": "Stripe error",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69e7d88d-5580-49bd-932d-1c09281b960f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.9
      },
      "kind": "title",
      "text": "150% annual expansion: the “land & expand” strategy works.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dfe546a-c960-46e5-a8ef-4aca4c2eef3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "title",
      "text": "WE LAND AND EXPAND",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0163f12-30fe-4eb0-a2bf-058863fd94cd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Heatmap matrix",
      "slug": "heatmap-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "3c621610-56bf-4588-82d0-459c98e2ecca",
      "evidence": "chart/heatmap",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "cd47e95a-e487-4d9a-a748-9c87ef220248",
      "evidence": "Heatmap showing MRR retention by cohort month",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}