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  "docSlug": "802f05731ca9c711b8cdbea4f034db4e",
  "documentTitle": "Wix | Results Presentation Deck | 18 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 13,
  "pageCount": 18,
  "prevPage": 12,
  "nextPage": 14,
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  "density": "balanced",
  "nDataPoints": 60,
  "notes": "The table includes absolute dollar values and percentage-of-revenue/collection metrics.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-bdd6-770c-bb3c-cec47e987b84/13",
  "deckHref": "/decks/019de50e-bdd6-770c-bb3c-cec47e987b84",
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  "deckAnchorHref": "/decks/019de50e-bdd6-770c-bb3c-cec47e987b84#slide-13",
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      "kind": "table",
      "text": "Financial table with columns for 2012, 2013, 2014, Q3 '14, Q3 '15, and Y/Y%. Rows include Collections, Revenues, Gross Margin %, R&D, S&M, G&A expenses, Adjusted EBITDA, and Net Loss.",
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      "kind": "title",
      "text": "Non GAAP Financial Results",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The presentation provides detailed financial results, including non-GAAP financial summaries and reconciliations",
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      "confidence": 0.7,
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9b536d1b-5a7b-47c6-bd2d-29c6b7369ac0",
      "evidence": "The presentation implies the cost of inaction by highlighting Wix's strong non-GAAP financial results",
      "position": 1,
      "objective": "Highlight the importance of Wix's financial performance",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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