{
  "docId": "019de50e-bace-7345-a611-772b1567f0bd",
  "docSlug": "782c5a1c544f752cca78306e6aa517fe",
  "documentTitle": "Wix | Results Presentation Deck | 18 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 18,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart shows a shift in revenue concentration away from North America toward other regions, with high Y/Y growth rates in those regions.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-bace-7345-a611-772b1567f0bd/11",
  "deckHref": "/decks/019de50e-bace-7345-a611-772b1567f0bd",
  "deckJsonHref": "/decks/019de50e-bace-7345-a611-772b1567f0bd.json",
  "deckAnchorHref": "/decks/019de50e-bace-7345-a611-772b1567f0bd#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.6,
        "y": 0.55
      },
      "kind": "callout",
      "text": "Growth Rate vs. Q2 2014 (Constant currency basis)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bff628b-e475-4004-9791-dc23364afa62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "chart",
      "text": "Revenue by Geography (% of total revenue)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "057781ab-d8fe-4fb9-a146-feb33d164823",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "legend",
      "text": "North America, Europe, Latin America, Asia and others",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35239d4c-85d8-41a7-8e91-93e08c3a9aeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Increasing Geographic Penetration",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b376a31c-984f-4afa-8dd7-0ce28ef84cc6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 10,
      "beatId": "e1e253d4-321f-41f4-9f14-3d213e181aaf",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck discusses marketing efficiency and increasing geographic penetration",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "89cb6484-d5ba-4810-967b-d49bff9e0327",
      "evidence": "The deck presents a series of logical and connected slides showing Wix's key metrics, growth, and financial performance",
      "position": 0,
      "objective": "To demonstrate Wix's growth and financial performance",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 12,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f3a2eb66-caed-4a8a-8c69-76729c77ca23",
      "evidence": "The deck discusses marketing efficiency and increasing geographic penetration, implying the cost of inaction",
      "position": 1,
      "objective": "To highlight the importance of marketing efficiency and geographic penetration",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}