{
  "docId": "019de50e-ba51-7127-800a-363cdd4453c6",
  "docSlug": "0c397a51b2fe6920a1358debf251992e",
  "documentTitle": "Shopify | Investor Conference Presentation Deck | 8 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 8,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses a funnel shape to represent market segments, with pricing tiers listed below.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-ba51-7127-800a-363cdd4453c6/6",
  "deckHref": "/decks/019de50e-ba51-7127-800a-363cdd4453c6",
  "deckJsonHref": "/decks/019de50e-ba51-7127-800a-363cdd4453c6.json",
  "deckAnchorHref": "/decks/019de50e-ba51-7127-800a-363cdd4453c6#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.53,
        "w": 0.72,
        "x": 0.14,
        "y": 0.233
      },
      "kind": "chart",
      "text": "Funnel showing market segments: Entrepreneurs, SMB, Larger Brands",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b94f97da-9a69-4ae9-a7d4-5f905d15939d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.08,
        "x": 0.22,
        "y": 0.41
      },
      "kind": "image",
      "text": "Sir Richard Branson",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34c875e5-efc5-49ab-8e69-0d4cf61553ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.16,
        "y": 0.78
      },
      "kind": "list",
      "text": "$14/mo STARTER, $29/mo BASIC, $79/mo PROFESSIONAL, $179/mo UNLIMITED",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0d3f5ff-fefa-4b3b-9914-d2c9549d156f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.06,
        "x": 0.47,
        "y": 0.45
      },
      "kind": "metric",
      "text": "$10B / $46B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd462b42-4b1b-42b5-a578-2cffeb0f87ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.09,
        "x": 0.22,
        "y": 0.6
      },
      "kind": "metric",
      "text": "$250M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1da83bb-b366-42c0-84b2-74532250dbe9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.42,
        "x": 0.29,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: AMI Partners (1) Merchants defined as retailers... (2) Key geographies... (3) Annualized revenue...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd1c6331-4565-4ecb-b5eb-d208bc645aa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.24,
        "x": 0.38,
        "y": 0.11
      },
      "kind": "title",
      "text": "Our Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6102a7c-2b74-4f43-84e0-0478599f98d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "cfc60946-58cb-4fa8-81d2-f5f689acb193",
      "evidence": "Funnel diagram used to segment market by size and pricing tier",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "5422c7f1-5123-4e27-b48b-73e86b347267",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "One Platform, Every Channel, Any Device to Make commerce better for everyone",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 6,
      "name": "Maturity Curve",
      "slug": "36-maturity-curve",
      "bestFor": "Digital transformation, capability building, benchmarking",
      "matchId": "cfe26988-e123-4c19-b528-719038ce8956",
      "evidence": "Our Market",
      "position": 1,
      "objective": "Show market potential",
      "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
      "confidence": 0.6,
      "description": "Show where you are on a progression and what it takes to reach the next level"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}