{
  "docId": "019de50e-b5cc-77ce-be2e-eaa46e95af00",
  "docSlug": "c31fc117bf66ba20ba8722cfd14b4d95",
  "documentTitle": "Wix | Results Presentation Deck | 17 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 17,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart tracks retention/subscription behavior across multiple annual cohorts.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-b5cc-77ce-be2e-eaa46e95af00/8",
  "deckHref": "/decks/019de50e-b5cc-77ce-be2e-eaa46e95af00",
  "deckJsonHref": "/decks/019de50e-b5cc-77ce-be2e-eaa46e95af00.json",
  "deckAnchorHref": "/decks/019de50e-b5cc-77ce-be2e-eaa46e95af00#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.48,
        "w": 0.68,
        "x": 0.16,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Cohort retention line chart",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37e1238d-f569-4168-8f14-61cbcf7ab033",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.12,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "list",
      "text": "List of Q1 cohorts from 2010 to 2015 with their initial registered user counts.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0e74426-ea8f-49de-84ba-e755dd6489fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.05,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Note: Data as of March 31, 2015",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "708ed399-96fe-43f4-99af-881e78f2bc0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "subtitle",
      "text": "Active Premium Subscriptions from Q1 User Cohorts",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d301ace8-bdc2-4181-93ed-6b77e538eddc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "Consistent Behavior",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23d0fe30-8bb5-4032-b041-e4242f43b937",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "eaa43b91-e79e-492c-b5f5-214965e1bb08",
      "evidence": "list/bullet: List of Q1 cohorts from 2010 to 2015 with their initial registered user counts.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "200dcb65-b157-417e-865a-53687b57db3e",
      "evidence": "The slide displays user cohorts by registration year and tracks their subscription behavior over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "a3d70f4a-fcec-4288-a3bf-d040ab7c9b9f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck highlights Wix's key metrics and growth",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8fb68c64-7ae7-480c-a15a-c7646502b7ef",
      "evidence": "The deck emphasizes Wix's increasing geographic penetration and marketing efficiency",
      "position": 0,
      "objective": "Highlighting the benefits of Wix's growth strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}