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  "docSlug": "8fa43dbad4eb5a55489aa6816f7c2b41",
  "documentTitle": "Lindblad | SPAC Presentation Deck | 37 slides",
  "authorId": "lindblad",
  "authorName": "Lindblad Expeditions",
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  "presentationDate": "2015-04-01 00:00:00",
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  "nDataPoints": 9,
  "notes": "Includes two pie charts showing distribution channel mix and repeat guest frequency.",
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      "text": "37% of guests are repeat customers",
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      "text": "2014 REPEAT GUEST METRICS(2)",
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      "kind": "disclaimer",
      "text": "(1) Based on guest ticket revenue net of commissions. (2) Based on U.S. bookings.",
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      "text": "Lindblad maximizes revenue and occupancy, while maintaining price integrity, with strategic marketing initiatives and proactive trip and programming modifications as opposed to using promotional discounts. Majority of annual marketing spend is direct mail to support the company's direct distribution channel. Additional marketing strategies include the use of traditional media, social media, brand websites and travel agencies. Lindblad products are also marketed by National Geographic under the National Geographic Expeditions brand. Lindblad uses its convening power on its ships to partner with some of the world's most respected organizations such as The Aspen Institute, TED and World Wildlife Fund to shine a spotlight on global environmental issues, provide content for trips and increase the visibility of the company and its mission. Strong guest and brand loyalty is evidenced by high levels of repeat guests and high guest satisfaction survey ratings.",
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