{
  "docId": "019de50e-b340-7249-bbed-f4d61e4b3416",
  "docSlug": "cc79ad9534d783b28f8441d994fdf871",
  "documentTitle": "Canva | Start Up Pitch Deck | 19 slides",
  "authorId": "canva",
  "authorName": "Canva",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3473685,
  "pageNumber": 7,
  "pageCount": 19,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a timeline/process flow to contrast legacy workflows with the product solution.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-b340-7249-bbed-f4d61e4b3416/7",
  "deckHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416",
  "deckJsonHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416.json",
  "deckAnchorHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Traditional design process steps crossed out vs Canva central design block",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36ed6468-453c-485b-a730-f0743255b651",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.5,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Design - the way it should be. Online, collaborative and remarkably simple.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48758a2a-2657-4ae6-8ebf-3e9041c7283f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "WE BELIEVE...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2f63a67-d4f0-4fb8-b720-48abd14183b5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "31e800c6-1751-4069-8af1-363b02e2275e",
      "evidence": "Contrasts the complex legacy process with the simplified Canva solution.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "107d4805-90e1-49cf-9ad8-36693ee12ea6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 6-7 discuss the problem with the current design process.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fe0c4b0b-e771-4dc2-8e94-4d424ef57967",
      "evidence": "Slides 6-7 imply that not using Canva leads to a complicated design process.",
      "position": 0,
      "objective": "Highlight the cost of not using Canva",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}