{
  "docId": "019de50e-b340-7249-bbed-f4d61e4b3416",
  "docSlug": "cc79ad9534d783b28f8441d994fdf871",
  "documentTitle": "Canva | Start Up Pitch Deck | 19 slides",
  "authorId": "canva",
  "authorName": "Canva",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3473685,
  "pageNumber": 6,
  "pageCount": 19,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a timeline to highlight the inefficiency of the current design workflow.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-b340-7249-bbed-f4d61e4b3416/6",
  "deckHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416",
  "deckJsonHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416.json",
  "deckAnchorHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.85,
        "x": 0.08,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Timeline showing steps: Purchase Adobe ($1200), Study design, Purchase & download stock photos, Choose fonts, Purchase & download stock layout, Slice each image, Receive photos & content, Design, Upload & Email PDF, Make revisions, Work with a printer.",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08c1642e-3c00-433a-a7df-d17901ab4930",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.53,
        "y": 0.08
      },
      "kind": "paragraph",
      "text": "Designing *anything* takes a lot of time and experience.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b7b9038-b6a4-4083-b13d-e2fb762470c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.48,
        "y": 0.8
      },
      "kind": "source-note",
      "text": "TIME",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83938b2d-c8e9-43a8-a0a9-71659820cfe5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "PRO DESIGN PROCESS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee5dba8a-3afe-4ccb-8dda-9e05d5371c06",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "8c3e2e19-893a-4a7d-9f71-527d14c01fcc",
      "evidence": "The slide uses a horizontal timeline to depict a sequential process.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "107d4805-90e1-49cf-9ad8-36693ee12ea6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 6-7 discuss the problem with the current design process.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fe0c4b0b-e771-4dc2-8e94-4d424ef57967",
      "evidence": "Slides 6-7 imply that not using Canva leads to a complicated design process.",
      "position": 0,
      "objective": "Highlight the cost of not using Canva",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}