{
  "docId": "019de50e-b340-7249-bbed-f4d61e4b3416",
  "docSlug": "cc79ad9534d783b28f8441d994fdf871",
  "documentTitle": "Canva | Start Up Pitch Deck | 19 slides",
  "authorId": "canva",
  "authorName": "Canva",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3473685,
  "pageNumber": 4,
  "pageCount": 19,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a pyramid to represent market share/segmentation.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-b340-7249-bbed-f4d61e4b3416/4",
  "deckHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416",
  "deckJsonHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416.json",
  "deckAnchorHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.6,
        "x": 0.2,
        "y": 0.08
      },
      "kind": "framework",
      "text": "Pyramid diagram showing market segments",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39a82b3c-a13b-45e5-8ac7-38f4b090c879",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.05,
        "x": 0.65,
        "y": 0.12
      },
      "kind": "legend",
      "text": "Adobe",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81ed0fa5-c1ea-4d30-8d04-a4221f70331e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.4,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "EVERYONE ELSE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75f78b62-4dd5-4c48-843c-b475bc80153a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "PROS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed5f8b5d-9a2d-4a2e-bfd2-eab6ca50e006",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.15,
        "y": 0.1
      },
      "kind": "title",
      "text": "DESKTOP PUBLISHING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fce4f9cf-f2d2-4f54-a020-7f25aa54ea60",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "ad7fa4a6-d3f9-458e-bcc4-3caeae9301a9",
      "evidence": "Pyramid shape used to segment market into 'Pros' and 'Everyone Else'",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "28a3a624-70f3-4f6b-a78b-1f3e7f5fa703",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 4-5 discuss the market sizing and gap in the market.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "652b2c42-3682-457a-b8e8-da1b042c530e",
      "evidence": "Slides 4-5 provide a breakdown of the market sizing.",
      "position": 1,
      "objective": "Break down the market",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}