{
  "docId": "019de50e-b340-7249-bbed-f4d61e4b3416",
  "docSlug": "cc79ad9534d783b28f8441d994fdf871",
  "documentTitle": "Canva | Start Up Pitch Deck | 19 slides",
  "authorId": "canva",
  "authorName": "Canva",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3473685,
  "pageNumber": 15,
  "pageCount": 19,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "Uses a gear-based metaphor to represent the engine components and a spike-based connection to represent the output products.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-b340-7249-bbed-f4d61e4b3416/15",
  "deckHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416",
  "deckJsonHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416.json",
  "deckAnchorHref": "/decks/019de50e-b340-7249-bbed-f4d61e4b3416#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "CANVA DESIGN ENGINE",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "240fd60f-58f0-40b8-ae2c-bd4a4493cf6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "list",
      "text": "Marketing materials, Website mockups, Eventbrite Banners, Facebook covers, Twitter backgrounds, Resumes, Cards, Floor plans, Facebook flyers, Yearbooks, Newsletters",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5034938b-8777-4fb4-81ca-fd6a256f2e32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.1
      },
      "kind": "source-note",
      "text": "Vista Print $870m/Revenue; 458,000 events in 2011; RockYou raised $129m for MySpace bling",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c36f891f-e2a7-4e16-9177-50314accdaa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE POWER",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "daaa4d64-34fa-478f-aa83-3b683d014f24",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "5119017b-dd03-4a51-9a29-7a5acc16c1a2",
      "evidence": "list/bullet: Marketing materials, Website mockups, Eventbrite Banners, Facebook covers, Twitter backgrounds, Resumes, Cards, Floor plans, Facebook flyers, Yearbooks, Newsletters",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "d414b06d-3d1c-45d9-9640-be05e29e286b",
      "evidence": "Uses a gear system to represent a software engine.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 8,
      "beatId": "52b1111c-cf4a-4c77-9fdc-d3e388e92c13",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 8-15 showcase Canva's solution, including features and use cases.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}