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  "docId": "019de50e-b340-7249-bbed-f4d61e4b3416",
  "docSlug": "cc79ad9534d783b28f8441d994fdf871",
  "documentTitle": "Canva | Start Up Pitch Deck | 19 slides",
  "authorId": "canva",
  "authorName": "Canva",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-04-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 19,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 'jobs-to-be-done' approach by highlighting specific user needs and corresponding use cases.",
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  "slideHref": "/slides/019de50e-b340-7249-bbed-f4d61e4b3416/14",
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  "components": [
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      },
      "kind": "list",
      "text": "Janette Perry, Admin: 'Collaborating on our weekly newsletter is a nightmare'. Uses for: newsletters, posters, menus, staff updates.",
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        "x": 0.65,
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      "kind": "list",
      "text": "Henry Johnson, Marketing professional: 'Working with designers over Elance takes too long, I want my designs now'. Uses for: proposals, marketing campaigns, collaboration.",
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      "kind": "list",
      "text": "Rachel Smith, Boutique florist owner: 'Online Templates don't provide me with enough freedom'. Uses for: price tags, flyers, info sheets, wedding pitches.",
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      "kind": "paragraph",
      "text": "Canva will create a world where people with an eye for design can express their vision in their professional and personal lives.",
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      "kind": "title",
      "text": "USE CASES",
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  "metrics": [],
  "tools": [
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      "name": "Audience Definition",
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      "matchId": "908c51b0-48e5-4480-9cb4-d52860cf8d89",
      "evidence": "paragraph/paragraph: Canva will create a world where people with an eye for design can express their vision in their professional and personal lives.",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "Slides 8-15 showcase Canva's solution, including features and use cases.",
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      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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      "name": "Voice Of Customer",
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      "evidence": "Slide 14 presents use cases and testimonials.",
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