{
  "docId": "019de50e-add4-701b-8ff3-cb80dbe6418e",
  "docSlug": "476209490fa00e27c2eb6aafbec3f1fe",
  "documentTitle": "Overstock | Results Presentation Deck | 21 slides",
  "authorId": "overstock",
  "authorName": "Overstock.com",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2014-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 27,
  "notes": "The chart includes a specific exclusion for Amazon's product contribution margin.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-add4-701b-8ff3-cb80dbe6418e/8",
  "deckHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e",
  "deckJsonHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e.json",
  "deckAnchorHref": "/decks/019de50e-add4-701b-8ff3-cb80dbe6418e#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Line chart showing contribution margins over time",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b19fc49-1c48-4787-bdf9-3b40cac9034b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.92,
        "x": 0.04,
        "y": 0.84
      },
      "kind": "disclaimer",
      "text": "*Overstock.com Contribution Margin = Gross profit less Sales & Marketing divided by Total net revenue. Amazon.com Contribution Margin = Total net sales less Cost of Sales, Fulfillment, and Marketing divided by Total net sales. Amazon Product Contribution Margin = Total product sales less Cost of Sales, Fulfillment, and Marketing divided by Total product sales. Wayfair.com Contribution Margin = Gross profit less Sales & Marketing divided by Total net revenue.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2f416e2-a972-417c-b9cc-98457766a272",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.072,
        "w": 0.38,
        "x": 0.148,
        "y": 0.192
      },
      "kind": "legend",
      "text": "Overstock contribution margin; Amazon contribution margin; Amazon product contribution margin (excludes service sales); Wayfair contribution margin",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16e3bfee-edb6-423c-b6d8-a09e321bf3ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.072,
        "w": 0.456,
        "x": 0.504,
        "y": 0.048
      },
      "kind": "title",
      "text": "Contribution Margin vs. Amazon.com and Wayfair.com*",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42006e99-a33b-4ad0-8359-5a68a2990854",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "a0da8d96-7f85-47a8-b9e3-145cf751d647",
      "evidence": "Direct comparison of financial metrics across three competitors over time.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "5c281c8b-d403-4730-aa48-f0126b0c2c96",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases Overstock.com's strong financial performance and competitive advantage",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "1d40e93e-7423-4d23-ac40-f6b7e5235562",
      "evidence": "The presentation provides a logical chain of financial performance and growth",
      "position": 0,
      "objective": "To demonstrate Overstock.com's financial performance and growth",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}