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  "docSlug": "7575521785c758ec75a9e646daafc46a",
  "documentTitle": "Pendo | Start Up Pitch Deck | 25 slides",
  "authorId": "pendo",
  "authorName": "Pendo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2014-07-01 00:00:00",
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  "slideType": "traction",
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  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The slide explicitly attributes the growth in 2Q17 and 3Q17 to an increase in the minimum price point.",
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  "slideHref": "/slides/019de50e-a97e-75ab-80d4-2d98cb0ed7a3/18",
  "deckHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3",
  "deckJsonHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3.json",
  "deckAnchorHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3#slide-18",
  "components": [
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      "kind": "chart",
      "text": "Avg. Revenue Per New Customer",
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      "text": "Minimum price point increased",
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      "kind": "paragraph",
      "text": "3Q 2017 represents deals as of 10/12/2016",
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      "kind": "title",
      "text": "New ASPs Trending Up",
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      "name": "Quick Win Big Bet",
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      "matchId": "b6cf4728-9b66-4ce8-ae44-d7c7f3dc6f6c",
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      "position": 1,
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