{
  "docId": "019de50e-a97e-75ab-80d4-2d98cb0ed7a3",
  "docSlug": "7575521785c758ec75a9e646daafc46a",
  "documentTitle": "Pendo | Start Up Pitch Deck | 25 slides",
  "authorId": "pendo",
  "authorName": "Pendo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2014-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 25,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "traction",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 2,
  "notes": "The slide displays two distinct charts: a line chart for cohort analysis and a stacked area chart for ARR cohort build.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-a97e-75ab-80d4-2d98cb0ed7a3/17",
  "deckHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3",
  "deckJsonHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3.json",
  "deckAnchorHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.517,
        "w": 0.45,
        "x": 0.525,
        "y": 0.221
      },
      "kind": "chart",
      "text": "ARR Cohort Build",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb72f15d-18e7-4d92-bb02-2e85aea6d0d1",
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    },
    {
      "bbox": {
        "h": 0.51,
        "w": 0.463,
        "x": 0.045,
        "y": 0.228
      },
      "kind": "chart",
      "text": "Cohort Analysis",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f84269b1-2a88-4208-a632-65873a513652",
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    {
      "bbox": {
        "h": 0.065,
        "w": 0.334,
        "x": 0.044,
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      },
      "kind": "title",
      "text": "Cohort Trending",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b43d167-8a74-4884-a25d-50c6c9f954cf",
      "frameworkName": null,
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 9,
      "beatId": "8cfc009a-9558-42e1-840d-346072e88edb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "User engagement, net new ARR growth, sales quota capacity, cohort trending, and new ASPs trending up.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 9,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b6cf4728-9b66-4ce8-ae44-d7c7f3dc6f6c",
      "evidence": "Traction metrics such as user engagement and net new ARR growth.",
      "position": 1,
      "objective": "How can we drive business success with Pendo's platform?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}