{
  "docId": "019de50e-a97e-75ab-80d4-2d98cb0ed7a3",
  "docSlug": "7575521785c758ec75a9e646daafc46a",
  "documentTitle": "Pendo | Start Up Pitch Deck | 25 slides",
  "authorId": "pendo",
  "authorName": "Pendo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2014-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 25,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-a97e-75ab-80d4-2d98cb0ed7a3/14",
  "deckHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3",
  "deckJsonHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3.json",
  "deckAnchorHref": "/decks/019de50e-a97e-75ab-80d4-2d98cb0ed7a3#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.415,
        "w": 0.696,
        "x": 0.07,
        "y": 0.255
      },
      "kind": "list",
      "text": "Type: Direct, mostly inside sales team\nCurrent Target Customer: B2B web-based businesses\nTarget Persona: Product management\nPricing: Monthly active end users per product",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb4eb114-4520-4df4-a5b5-7188e9fed039",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.088,
        "w": 0.275,
        "x": 0.044,
        "y": 0.135
      },
      "kind": "title",
      "text": "Go to market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6285ac83-03ad-4a45-940d-dfe0ad796b31",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7ab66c63-f1a2-483e-8a64-f612a38299cb",
      "evidence": "Target Persona: Product management",
      "confidence": 0.7
    },
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "83acada2-dc82-4f01-b5fe-f932251eabbe",
      "evidence": "Target Persona: Product management",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 9,
      "beatId": "8cfc009a-9558-42e1-840d-346072e88edb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "User engagement, net new ARR growth, sales quota capacity, cohort trending, and new ASPs trending up.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 9,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b6cf4728-9b66-4ce8-ae44-d7c7f3dc6f6c",
      "evidence": "Traction metrics such as user engagement and net new ARR growth.",
      "position": 1,
      "objective": "How can we drive business success with Pendo's platform?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}