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  "docSlug": "15b7abf3eef5c8f3c4a2ecb2096609dd",
  "documentTitle": "Mixpanel | Start Up Pitch Deck | 12 slides",
  "authorId": "mixpanel",
  "authorName": "Mixpanel",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2014-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
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  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The slide uses black redaction boxes over specific numerical values.",
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  "slideHref": "/slides/019de50e-a901-70d8-9ee3-7d96f84707cb/8",
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  "deckJsonHref": "/decks/019de50e-a901-70d8-9ee3-7d96f84707cb.json",
  "deckAnchorHref": "/decks/019de50e-a901-70d8-9ee3-7d96f84707cb#slide-8",
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      "kind": "list",
      "text": "2015 target: [redacted]% YoY growth - $[redacted]M (conservative), 63 sales reps\nAvg revenue per customer: $[redacted]/mo; we have a wide distribution\nLeads per month: [redacted]; 26% of new customers are touched by sales\nNew customers per month: [redacted]; 4x spend in 5 months, [redacted]x in 12 months\nAvg monthly revenue churn rate: [redacted]%, [redacted]% in Sept.\nStarted 2014 with 5 quota carrying sales reps, will end with 33\nSales payback rate is around 6 months; we will get this down in 2015",
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      },
      "kind": "title",
      "text": "Sales KPIs",
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      "beatId": "7f90fba5-c029-4b45-ab98-c2cc95cc4f96",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
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      "evidence": "Slides 7 and 8 present traction metrics",
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