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  "docSlug": "e2ec47d13edd16feba5caea32f2fa525",
  "documentTitle": "Toys R Us | Investor Presentation Deck | 52 slides",
  "authorId": "toys-r-us",
  "authorName": "Toys R Us",
  "documentKindSlug": "regulatory-filing",
  "documentKindLabel": "Regulatory filing",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2014-03-01 00:00:00",
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  "pageNumber": 40,
  "pageCount": 52,
  "prevPage": 39,
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  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses vertical bar charts to represent competitive positioning on two specific price-related attributes.",
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      "kind": "chart",
      "text": "Fair Prices I Can Trust competitive ranking",
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      "kind": "chart",
      "text": "Price Matching competitive ranking",
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      "kind": "list",
      "text": "SIMPLIFY AND OPTIMIZE PROMOTIONAL ACTIVITY\nBETTER COMMUNICATE PRICE MATCH GUARANTEE",
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      "kind": "source-note",
      "text": "Source: Cambridge Group",
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      "kind": "title",
      "text": "IMPROVE PRICE PERCEPTION",
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      "objective": "What are the benefits of the transformation plan?",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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