{
  "docId": "019de50e-a0d4-733d-b9ec-9ad253836767",
  "docSlug": "f7e653aacc2c325520b7e646e598c9c6",
  "documentTitle": "Convoy | Start Up Pitch Deck | 10 slides",
  "authorId": "convoy",
  "authorName": "Convoy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2014-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7728531,
  "pageNumber": 10,
  "pageCount": 10,
  "prevPage": 9,
  "nextPage": null,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a three-column layout to categorize insights into business/customer knowledge, operational playbooks, and growth acceleration bets.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-a0d4-733d-b9ec-9ad253836767/10",
  "deckHref": "/decks/019de50e-a0d4-733d-b9ec-9ad253836767",
  "deckJsonHref": "/decks/019de50e-a0d4-733d-b9ec-9ad253836767.json",
  "deckAnchorHref": "/decks/019de50e-a0d4-733d-b9ec-9ad253836767#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "We learned about the business and customers: Pricing and dispatch are key; Small carriers accept 25% less; What carriers and shippers value; Carriers can scale their fleet with Convoy; Key feature requests: multi-stop, stackable, default times",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52323ca8-c6d3-4c15-98a6-9f5d8e237318",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.38,
        "y": 0.25
      },
      "kind": "list",
      "text": "We developed a core growth plan/playbook: New market playbook v1; New job = new carrier in hours; Do \"test loads\" over $ bonuses; 5 plays for converting shippers; Low margins + reinvest; Price and SLA like we're scaled",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa51c937-e597-447c-850b-b654729076d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "list",
      "text": "We identified bets to accelerate growth: Freemium TMS for Shippers; Acqihire brokers; Faster product cycles; faster feedback loops; National deals that solve half of marketplace",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa32e489-f968-4101-b955-014399438256",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We've learned a lot. We can be efficient at spending additional capital to reduce risk, to grow faster, and have unfair advantages.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d20e899-41fc-44d9-9775-5b1ce40c3533",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "7b23e1f2-83c1-42e1-b617-fac72129abe1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "Slide 10 presents traction and a call to action",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "cbff9047-7193-4848-9bbc-30956c6a4358",
      "evidence": "Slide 10 presents traction and potential for growth",
      "position": 2,
      "objective": "What are the potential returns on investment?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}