{
  "docId": "019de50e-9ee3-73be-9a3a-c6ea7bac1494",
  "docSlug": "41b9d4186dc294177ceee32b0656f09b",
  "documentTitle": "DoorDash | Start Up Pitch Deck | 9 slides",
  "authorId": "doordash",
  "authorName": "DoorDash",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2013-08-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 3,
  "pageCount": 9,
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  "nextPage": 4,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "sparse",
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  "notes": "The image is a photograph of a physical tablet device showing a software interface.",
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  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de50e-9ee3-73be-9a3a-c6ea7bac1494/3",
  "deckHref": "/decks/019de50e-9ee3-73be-9a3a-c6ea7bac1494",
  "deckJsonHref": "/decks/019de50e-9ee3-73be-9a3a-c6ea7bac1494.json",
  "deckAnchorHref": "/decks/019de50e-9ee3-73be-9a3a-c6ea7bac1494#slide-3",
  "components": [
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      "bbox": {
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      "kind": "image",
      "text": "Tablet displaying LYFE Kitchen DoorDash portal",
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      "subkind": "screenshot",
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  "arcBeats": [
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      "beatId": "2e7e3b2d-d227-44a2-aff7-27490f4b3f1a",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Humble Origins",
      "beatSlug": "rags-to-riches-humble-origins",
      "evidence": "The cover and initial product demo slides suggest a starting point.",
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      "name": "Why Now",
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      "matchId": "1dd0aebb-6602-41da-a3e7-191f05953b4a",
      "evidence": "Competitive analysis and traction suggest a timely opportunity.",
      "position": 0,
      "objective": "Why now is the time for DoorDash",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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