{
  "docId": "019de50e-99f6-716d-9d5d-c9711740f6b8",
  "docSlug": "f3929ddce337d483a0103cf5699cf1c8",
  "documentTitle": "Figma | Start Up Pitch Deck | 27 slides",
  "authorId": "figma",
  "authorName": "Figma",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2013-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3361169,
  "pageNumber": 24,
  "pageCount": 27,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The diagram uses a pyramid shape to represent market tiers, with icons representing different user types.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-99f6-716d-9d5d-c9711740f6b8/24",
  "deckHref": "/decks/019de50e-99f6-716d-9d5d-c9711740f6b8",
  "deckJsonHref": "/decks/019de50e-99f6-716d-9d5d-c9711740f6b8.json",
  "deckAnchorHref": "/decks/019de50e-99f6-716d-9d5d-c9711740f6b8#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Professional, Prosumer, Hobbyist",
      "attrs": null,
      "subkind": "pyramid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da3b67e6-b1b0-47f7-9a4a-de7fa2e88bcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "$",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c06b975-87e3-4460-845d-6b7134382e20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.35,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "Ability",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "650418b4-5f7e-4688-8c1f-c6d0fe4d8830",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "729347e2-d5c5-4a1a-aab4-6eedbdbc2f3a",
      "evidence": "diagram/pyramid: Professional, Prosumer, Hobbyist",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "548c03d8-9803-4919-b874-4c185501442c",
      "evidence": "Pyramid structure used to segment users by ability and spend",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 22,
      "beatId": "a479e908-761b-4a4c-ba8d-24c068967f90",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The deck highlights Figma's traction, including its timeline and user segmentation",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 22,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "bd993097-829a-42cb-8f29-8f6777fa6459",
      "evidence": "The deck implies the cost of inaction through its traction and timeline slides",
      "position": 1,
      "objective": "The consequences of not adopting Figma's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}