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  "documentTitle": "J.P.Morgan | Investment Banking Pitch Book | 17 slides",
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  "notes": "Standard investment banking valuation framework.",
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      "text": "Discounted cash flow analysis (\"DCF\"): \"Intrinsic\" value of business; Present value of projected free cash flows. Trading multiples: \"Public market valuation\"; Valuation based on market trading multiples of comparable companies. Transaction multiples: \"Private market valuation\"; Value based on multiples paid for comparable companies in sale transactions in the industry.",
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