{
  "docId": "019de50e-9979-72cc-84ff-bdbcc5eb016c",
  "docSlug": "a1411a692d0739ec602b890cdddda1c7",
  "documentTitle": "J.P.Morgan | Investment Banking Pitch Book | 17 slides",
  "authorId": "j-p-morgan",
  "authorName": "J.P. Morgan",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2012-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3159698,
  "pageNumber": 8,
  "pageCount": 17,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 100,
  "notes": "Includes revenue, gross profit, EBIT, D&A, EBITDA, net income, and capex with corresponding growth and margin percentages.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-9979-72cc-84ff-bdbcc5eb016c/8",
  "deckHref": "/decks/019de50e-9979-72cc-84ff-bdbcc5eb016c",
  "deckJsonHref": "/decks/019de50e-9979-72cc-84ff-bdbcc5eb016c.json",
  "deckAnchorHref": "/decks/019de50e-9979-72cc-84ff-bdbcc5eb016c#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.09,
        "y": 0.65
      },
      "kind": "source-note",
      "text": "Source: Company projections",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9de669f-23d3-4bd1-9553-80a5d86712d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.82,
        "x": 0.09,
        "y": 0.165
      },
      "kind": "table",
      "text": "Key financials (non-GAAP) table with rows for Total net revenue, Gross profit, EBIT, D&A, EBITDA, Net income, Capex and columns for 2012E-2017E.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb06925e-821f-44e7-9f66-2caafeaf0448",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.036,
        "y": 0.065
      },
      "kind": "title",
      "text": "Overview of key financials",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "074a8b34-b3e3-4a51-adab-c085dcd6d3b2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "2ad6011c-f1cf-4deb-8727-a3a131881b24",
      "evidence": "The slide contains a table with key financial data.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 8,
      "beatId": "1bd6fd18-6a42-4f6e-bdd7-298e7648d133",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Overview of key financials, valuation summary, and transaction multiples provide detailed financial information",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "672f537b-51a8-46fa-a660-9da9457b2b6d",
      "evidence": "The comprehensive nature of the deck implies that not investing could mean missing out on a significant opportunity",
      "position": 1,
      "objective": "To highlight the potential cost of not investing in Focus Media",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}