{
  "docId": "019de50e-9979-72cc-84ff-bdbcc5eb016c",
  "docSlug": "a1411a692d0739ec602b890cdddda1c7",
  "documentTitle": "J.P.Morgan | Investment Banking Pitch Book | 17 slides",
  "authorId": "j-p-morgan",
  "authorName": "J.P. Morgan",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2012-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3159698,
  "pageNumber": 14,
  "pageCount": 17,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "appendix_data",
  "function": "cite_precedent",
  "density": "balanced",
  "nDataPoints": 25,
  "notes": "The table includes a median calculation for the listed transactions.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-9979-72cc-84ff-bdbcc5eb016c/14",
  "deckHref": "/decks/019de50e-9979-72cc-84ff-bdbcc5eb016c",
  "deckJsonHref": "/decks/019de50e-9979-72cc-84ff-bdbcc5eb016c.json",
  "deckAnchorHref": "/decks/019de50e-9979-72cc-84ff-bdbcc5eb016c#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.09,
        "y": 0.465
      },
      "kind": "source-note",
      "text": "Source: Company filings, press releases, broker notes, Factset, Mergermarket, Dealogic",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ab683bd-cc2b-4161-aa65-549767475573",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.87,
        "x": 0.09,
        "y": 0.165
      },
      "kind": "table",
      "text": "Precedent transaction multiples table for Global advertising",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59f6e006-2620-4a94-8c6f-547d5df4ce2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.42,
        "x": 0.036,
        "y": 0.075
      },
      "kind": "title",
      "text": "Transaction multiples in the past five years",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37aadc74-ba66-412d-9d6d-88c76b92f479",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "163f74fe-ee36-4c8e-8d3f-4f0919095ddc",
      "evidence": "The slide contains a table with data on precedent transactions.",
      "confidence": 0.7
    },
    {
      "name": "Valuation: Precedent transactions",
      "slug": "precedent-transactions",
      "agent": "architect",
      "layer": "slide",
      "matchId": "13dac92e-245d-4307-afa2-6d4c0cdbf744",
      "evidence": "The slide provides a table of precedent transactions in the past five years, including valuation multiples.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "9842a7d5-73e1-49bf-b5bb-b4bc0cbca0ba",
      "evidence": "Citing financial data sources like Factset and Dealogic to establish credibility.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 8,
      "beatId": "1bd6fd18-6a42-4f6e-bdd7-298e7648d133",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Overview of key financials, valuation summary, and transaction multiples provide detailed financial information",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "672f537b-51a8-46fa-a660-9da9457b2b6d",
      "evidence": "The comprehensive nature of the deck implies that not investing could mean missing out on a significant opportunity",
      "position": 1,
      "objective": "To highlight the potential cost of not investing in Focus Media",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}