{
  "docId": "019de50e-93e7-704d-b7e1-0d3b3d4f1d2d",
  "docSlug": "9a4adba64bb1c2b0aeadbe0c32686ebf",
  "documentTitle": "Qatalyst Partners | Investment Banking Pitch Book | 14 slides",
  "authorId": "qatalyst-partners",
  "authorName": "Qatalyst Partners",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2012-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3324081,
  "pageNumber": 14,
  "pageCount": 14,
  "prevPage": 13,
  "nextPage": null,
  "slideType": "pain_points",
  "function": "diagnose",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-93e7-704d-b7e1-0d3b3d4f1d2d/14",
  "deckHref": "/decks/019de50e-93e7-704d-b7e1-0d3b3d4f1d2d",
  "deckJsonHref": "/decks/019de50e-93e7-704d-b7e1-0d3b3d4f1d2d.json",
  "deckAnchorHref": "/decks/019de50e-93e7-704d-b7e1-0d3b3d4f1d2d#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "list",
      "text": "Positive: Product leadership, Archives/DNA/TLC agreement, international potential, Family Search partnership, management team.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13910613-6905-4ac7-bdc4-485502a8fac7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Negative: User growth/SAC/retention trends, TAM concerns, engagement concentration, churn, performance dependency on WDYTYA, competitive threats, international timeline, content catalysts, product NPS, analytics, exit challenges.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a21285d-f57f-45e3-ba0e-4f81dab5a1bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Selected Areas of Feedback From Prospective Buyers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cda29fb9-7419-4367-884b-9da596a03e94",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 14,
      "beatId": "3843071c-aaaf-4a22-9856-383d6cf0e9bd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "The Ask",
      "beatSlug": "sequoia-pitch-the-ask",
      "evidence": "The deck concludes with selected areas of feedback from prospective buyers.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}