{
  "docId": "019de50e-89cf-75fd-ba07-342143e5de7a",
  "docSlug": "e40149e1ebdd6a6d27ba31ff696ec9a7",
  "documentTitle": "Ulta Beauty | Investor Day Presentation Deck | 20 slides",
  "authorId": "ulta-beauty",
  "authorName": "Ulta Beauty",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2011-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 7,
  "pageCount": 20,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "key_messages",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The slide uses a callout box around the 'Specialty Stores' category to emphasize the primary growth driver.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-89cf-75fd-ba07-342143e5de7a/7",
  "deckHref": "/decks/019de50e-89cf-75fd-ba07-342143e5de7a",
  "deckJsonHref": "/decks/019de50e-89cf-75fd-ba07-342143e5de7a.json",
  "deckAnchorHref": "/decks/019de50e-89cf-75fd-ba07-342143e5de7a#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.31,
        "w": 0.18,
        "x": 0.08,
        "y": 0.63
      },
      "kind": "callout",
      "text": "Specialty Stores highlight box",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efb1facd-577e-41d5-a7db-60dfac17a002",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.88,
        "x": 0.06,
        "y": 0.41
      },
      "kind": "chart",
      "text": "Beauty Sales by Channel",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0921b348-34c0-4b3c-86c6-8fc82cabbbf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.85,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "list",
      "text": "Consumers Continue to Demonstrate a Preference for the Specialty Store Experience vs. Department Stores\nSpecialty Stores Displaying Fastest Channel Growth and Smallest Market Share\nUlta Gaining Market Share",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7c1b658-1a96-4f3d-9c70-27c5d9966774",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.06,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Kline & Co. (Data excludes services), manufacturer sales by beauty channel.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60dcee16-dd5c-49d2-8d1b-6f321b17d23d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.65,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Shifting Beauty Consumer Buying Patterns Favor ULTA",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63161ac2-5c52-49eb-9ce3-3ab455a56d7c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "721478ac-fc3d-414d-b8d5-978024f25202",
      "evidence": "Categorization of beauty sales by channel",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "2b25e5e7-b8a5-4b87-8e07-d9d51d021548",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The presentation mentions shifting consumer preferences toward specialty stores and away from department stores.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "35210134-b9cb-497d-a090-b439c7c84737",
      "evidence": "The presentation implies that not investing in Ulta could mean missing out on growth opportunities.",
      "position": 1,
      "objective": "What are the consequences of not investing in Ulta?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}