{
  "docId": "019de50e-89cf-75fd-ba07-342143e5de7a",
  "docSlug": "e40149e1ebdd6a6d27ba31ff696ec9a7",
  "documentTitle": "Ulta Beauty | Investor Day Presentation Deck | 20 slides",
  "authorId": "ulta-beauty",
  "authorName": "Ulta Beauty",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2011-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 6,
  "pageCount": 20,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The chart uses a creative visual metaphor (a makeup compact) to represent the market segments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-89cf-75fd-ba07-342143e5de7a/6",
  "deckHref": "/decks/019de50e-89cf-75fd-ba07-342143e5de7a",
  "deckJsonHref": "/decks/019de50e-89cf-75fd-ba07-342143e5de7a.json",
  "deckAnchorHref": "/decks/019de50e-89cf-75fd-ba07-342143e5de7a#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.5,
        "x": 0.25,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Market segments: Hair Care Services 44%, Other 18%, Hair Care 10%, Skin Care 10%, Cosmetics 9%, Fragrance 6%, Nail Salons 3%",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08c5ae65-c9cd-4947-98f6-dec7f68d0ddb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.16
      },
      "kind": "metric",
      "text": "$96 Billion U.S. Market",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1900fb2-4e7f-4491-8519-25b73a84d8f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.07,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: 2009A data from Euromonitor (May 2010) and IBIS World (April 2010). (1) Other includes: oral care, bath and shower, deodorants and other toiletries.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eae4fede-a451-4a06-b533-a63d8f5ce42c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.81
      },
      "kind": "title",
      "text": "ULTA Is the ONLY Retailer That Offers Products and Services Across ALL Segments of the Beauty Market",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a99abaf-b301-4677-a675-cb2c73778d96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "Large Addressable Beauty Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65a5dc99-12df-4aec-a14d-4c1d224d85e7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation",
      "slug": null,
      "matchId": "7259cfaa-cecb-40f9-afd1-00eed815012f",
      "evidence": "Breakdown of the beauty market into distinct product and service categories.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "355d9559-5dee-4bb0-b4d4-3a5d1d075435",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The presentation highlights Ulta's position in the market, noting it is the only retailer offering products and services across all segments of the beauty market.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 6,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "f067f294-d185-4055-a53a-c1ac070f9468",
      "evidence": "The presentation zooms in on Ulta's unique position in the market.",
      "position": 0,
      "objective": "What is Ulta's market position?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.8,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}