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  "documentTitle": "Ulta Beauty | Investor Day Presentation Deck | 20 slides",
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      "text": "Approximately Seven Million Plus Customer Loyalty Program Members; Represents Over 50% of Sales and Is Growing; Higher Shopping Frequency and Spend Than Non-Members; In Process of Prudent Conversion to New Customer Preferred Program, \"ULTAmate Rewards\"; Customer Can Redeem Points In-Store and Online for Cash Discounts on Purchases; Provides a Robust Database of Customer Information and Shopping Behavior for CRM Applications; Provides Significant Opportunity for Segmentation Based on Customer Behaviors; Facilitates Tailored, One-On-One Marketing Initiatives to Customers; Long Term Opportunity",
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