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  "documentTitle": "Qatalyst Partners | Investment Banking Pitch Book | 14 slides",
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  "notes": "The chart on the right is a waterfall-style visualization of customer lifetime value expansion.",
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      "text": "Once a decision has been taken to standardize, some customers have made upwards of 40 repeat purchases – in Q3'10 > 65% sales were repeat",
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      "text": "IDOL Cloud: Paid monthly, 3-year contracts, collected in arrears, 17 Petabytes of data",
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