{
  "docId": "019de50e-8568-7107-a6d6-c01326370205",
  "docSlug": "880dbd334998fe5f050e57261e08b5c7",
  "documentTitle": "Mint | Start Up Pitch Deck | 16 slides",
  "authorId": "mint",
  "authorName": "Mint",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2009-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7728531,
  "pageNumber": 9,
  "pageCount": 16,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes a watermark 'Original Mint late 2006 slide' and 'vatornews' logo.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-8568-7107-a6d6-c01326370205/9",
  "deckHref": "/decks/019de50e-8568-7107-a6d6-c01326370205",
  "deckJsonHref": "/decks/019de50e-8568-7107-a6d6-c01326370205.json",
  "deckAnchorHref": "/decks/019de50e-8568-7107-a6d6-c01326370205#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "chart",
      "text": "US User Base (millions): LowerMyBills/Uswitch (2), Quicken/Money (20), Online Banking (65)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0cf2258-9930-4fd8-9ca8-7e76ae2a5956",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "image",
      "text": "Quicken, Microsoft Money, LowerMyBills, Uswitch logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e3fa259-0236-4a39-a6bc-927f022e1000",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.2,
        "y": 0.4
      },
      "kind": "list",
      "text": "Difficult to use; Costs money: $30-70; Does not save or make user money; 4 of 5 quit within a month",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8571c5d0-ed47-4344-a15f-c1cdaa1aa4f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.6,
        "y": 0.4
      },
      "kind": "list",
      "text": "Save money, but... Manually search for deals; No insight into your finances",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7e18d40-c611-4f23-bf2b-13eff333d610",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.33,
        "y": 0.05
      },
      "kind": "title",
      "text": "Competition: Quicken & LowerMyBills",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "293cae37-ece9-44d3-bad4-dbe9ed3f1829",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "64cfd1c1-134d-461b-95b4-ec51887a60a7",
      "evidence": "Compares incumbent solutions against specific pain points.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "d480be70-8ffe-409d-877f-8c86bc250e61",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 8-10 discuss the revenue model and market opportunity",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b3695d3c-2a04-478b-a27f-e211c0b1b7e6",
      "evidence": "The deck emphasizes the advantages of using Mint.com, including profitability within 2 years",
      "position": 0,
      "objective": "Highlight the benefits of using Mint.com",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 13,
      "from": 4,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "c8a0c4bb-f52e-43ea-b6db-c2bd4b5852e8",
      "evidence": "The deck presents a clear plan for growth and returns on investment",
      "position": 1,
      "objective": "Show the potential for growth and returns",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}