{
  "docId": "019de50e-8568-7107-a6d6-c01326370205",
  "docSlug": "880dbd334998fe5f050e57261e08b5c7",
  "documentTitle": "Mint | Start Up Pitch Deck | 16 slides",
  "authorId": "mint",
  "authorName": "Mint",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2009-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7728531,
  "pageNumber": 8,
  "pageCount": 16,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "revenue_buildup",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a self-deprecating tone to critique standard startup pitch practices regarding revenue forecasting.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-8568-7107-a6d6-c01326370205/8",
  "deckHref": "/decks/019de50e-8568-7107-a6d6-c01326370205",
  "deckJsonHref": "/decks/019de50e-8568-7107-a6d6-c01326370205.json",
  "deckAnchorHref": "/decks/019de50e-8568-7107-a6d6-c01326370205#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Revenue growth chart from 2007 to 2010 with data points at $1m, $10m, and $50m.",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee440154-6b14-4929-a0ed-248e810d0b2e",
      "frameworkName": null,
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    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.5,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "Your absolute revenue projections will be bullshit (see below)\nEveryone's look like a hockey stick\nPer use / per client revenue is more important\nAnd a huge market opportunity\nLet's see how Mint did it...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19543ed0-9a1a-4580-9f65-4dc2f27a2d39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "Seed: Revenue Projections",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "922084fb-ca74-48e2-972a-00058fde3315",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.2,
        "y": 0.1
      },
      "kind": "title",
      "text": "You have a revenue model, right?",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc6598f1-5724-4f2c-802b-f9746ba92156",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hockey-stick-growth",
      "slug": null,
      "matchId": "58740036-0bed-425e-b8bb-0ac7608503de",
      "evidence": "The slide explicitly references and visualizes the 'hockey stick' growth curve common in startup pitches.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "d480be70-8ffe-409d-877f-8c86bc250e61",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 8-10 discuss the revenue model and market opportunity",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b3695d3c-2a04-478b-a27f-e211c0b1b7e6",
      "evidence": "The deck emphasizes the advantages of using Mint.com, including profitability within 2 years",
      "position": 0,
      "objective": "Highlight the benefits of using Mint.com",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 13,
      "from": 4,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "c8a0c4bb-f52e-43ea-b6db-c2bd4b5852e8",
      "evidence": "The deck presents a clear plan for growth and returns on investment",
      "position": 1,
      "objective": "Show the potential for growth and returns",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}