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  "docSlug": "880dbd334998fe5f050e57261e08b5c7",
  "documentTitle": "Mint | Start Up Pitch Deck | 16 slides",
  "authorId": "mint",
  "authorName": "Mint",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2009-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7728531,
  "pageNumber": 11,
  "pageCount": 16,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "business_model",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Includes a watermark 'Original Mint late 2006 slide' and 'vatornews' logo.",
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  "slideHref": "/slides/019de50e-8568-7107-a6d6-c01326370205/11",
  "deckHref": "/decks/019de50e-8568-7107-a6d6-c01326370205",
  "deckJsonHref": "/decks/019de50e-8568-7107-a6d6-c01326370205.json",
  "deckAnchorHref": "/decks/019de50e-8568-7107-a6d6-c01326370205#slide-11",
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      "kind": "chart",
      "text": "Lead-Gen market growth from 2.1B in 2005 to 6.0B in 2006",
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      "kind": "list",
      "text": "7% of $16B online ad market; Fastest growing ad segment (up 185% from 2004 to 2005); $1.0B in mortgage lead-gen, to triple by 2008",
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      "kind": "table",
      "text": "20-65M User base x $30 Rev/user/yr = $0.6-1.8B Mint Opportunity",
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      "kind": "title",
      "text": "Business Model: Referrals & Lead Generation",
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b3695d3c-2a04-478b-a27f-e211c0b1b7e6",
      "evidence": "The deck emphasizes the advantages of using Mint.com, including profitability within 2 years",
      "position": 0,
      "objective": "Highlight the benefits of using Mint.com",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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