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  "documentTitle": "Uber | Start Up Pitch Deck | 25 slides",
  "authorId": "uber",
  "authorName": "Uber",
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  "presentationDate": "2008-12-01 00:00:00",
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  "notes": "Uses an analogy ('NetJets of car services') to explain the business model.",
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      "text": "UberCab",
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      "text": "A fast & efficient on-demand car service\nMarket: Professionals in American cities\nConvenience of a cab in NYC + experience of a professional chauffeur. But in SF and NYC\nLatest consumer web & device technology\n- automate dispatch to reduce wait-time\nOptimized fleets and incented drivers\nThe \"NetJets of car services\"",
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