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  "documentTitle": "Uber | Start Up Pitch Deck | 25 slides",
  "authorId": "uber",
  "authorName": "Uber",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2008-12-01 00:00:00",
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  "slideType": "go_to_market",
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  "notes": "This is an early Uber pitch deck slide outlining the initial 'invite-only' and 'premium' positioning strategy.",
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  "slideHref": "/slides/019de50e-8365-73cd-949b-daf95831c528/23",
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      "kind": "list",
      "text": "YellowCab is the only recognizable brand\n- Become the ubiquitous “premium” cab service\nInvite Only, referred from an existing member\nPossible slogan: The One-click cab\nThe NetJets of Limos\nCabs2.0",
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      "kind": "title",
      "text": "Marketing Ideas",
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      "name": "Why Now",
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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