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  "docSlug": "8b4a3e407f892833d43f2aded7769612",
  "documentTitle": "Uber | Start Up Pitch Deck | 25 slides",
  "authorId": "uber",
  "authorName": "Uber",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2008-12-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 22,
  "pageCount": 25,
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  "slideType": "roadmap",
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  "notes": "This slide outlines cost-reduction strategies (used cars, hybrids) and dynamic pricing models (on-demand premiums, off-peak discounts).",
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  "slideHref": "/slides/019de50e-8365-73cd-949b-daf95831c528/22",
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  "deckAnchorHref": "/decks/019de50e-8365-73cd-949b-daf95831c528#slide-22",
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      "kind": "list",
      "text": "Cheaper cars by buying used\nLess expensive hybrid vehicles (prius)\nMore accurate GPS technology\nDiscounted rates for Sun-Tues multi-hour bookings\nPay premium for on-demand service\n\"get here now\" costs more than \"tomorrow at 5pm\"",
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      "kind": "title",
      "text": "Future Optimizations",
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
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      "evidence": "Slides 22-23 discuss future optimizations and marketing ideas.",
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      "objective": "Why is now the right time for UberCab?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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