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  "notes": "The table provides market data for US taxi and limousine services in 2009, sourced from Philip M. Parker, INSEAD.",
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      "kind": "list",
      "text": "Focus on SF/NYC to begin\nExpand to LA, Chicago, Houston, PA, Dallas\nThis covers 50% of entire US market",
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      "text": "Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com",
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      "kind": "title",
      "text": "Target Cities",
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