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  "docId": "019de50e-8365-73cd-949b-daf95831c528",
  "docSlug": "8b4a3e407f892833d43f2aded7769612",
  "documentTitle": "Uber | Start Up Pitch Deck | 25 slides",
  "authorId": "uber",
  "authorName": "Uber",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2008-12-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 25,
  "prevPage": 10,
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  "slideType": "pain_points",
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  "density": "balanced",
  "nDataPoints": 2,
  "notes": "This is an early Uber pitch deck slide highlighting the value proposition by contrasting against incumbents.",
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  "slideHref": "/slides/019de50e-8365-73cd-949b-daf95831c528/11",
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      "kind": "callout",
      "text": "UberCab would be faster & cheaper than a limo, but nicer & safer than a taxicab",
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      "kind": "list",
      "text": "Cabs don't guarantee pickup, can take 45 mins\nCab aren't as safe or clean as limos\nCar services require 1-3 hours notice\nCar services transfers average over $60 + tax",
      "attrs": null,
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      "kind": "title",
      "text": "User Benefits",
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      "evidence": "Contrasts current pain points with the proposed solution's benefits.",
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
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      "evidence": "Slides 6-15 present the UberCab solution and its benefits.",
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