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      "text": "ENGINEERING: DECREASE HEADCOUNT FOR NEXT VERSION?\nPRODUCT: WHAT FEATURES ARE ABSOLUTELY ESSENTIAL?\nMARKETING: MEASURING & CUTTING WHAT'S NOT WORKING?\nSALES & BUS DEV: GETTING RETURN ON EXPENSE INCREASE?\nPIPELINE: REAL PROBABILITIES OF CLOSING DEALS?\nFINANCE CASHBURN G&A: WHERE CAN PAYMENTS BE DEFERRED? WHAT DEPARTMENTS ARE ESSENTIAL?",
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