{
  "docId": "019de50e-82e9-773c-bcd5-05d79fb6a58f",
  "docSlug": "11506a6f986d6c6ea1c5893de622abd9",
  "documentTitle": "Sequoia Capital | Market Presentation Deck | 56 slides",
  "authorId": "sequoia-capital",
  "authorName": null,
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2008-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3342599,
  "pageNumber": 26,
  "pageCount": 56,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide defines DSR and FOR metrics at the bottom.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50e-82e9-773c-bcd5-05d79fb6a58f/26",
  "deckHref": "/decks/019de50e-82e9-773c-bcd5-05d79fb6a58f",
  "deckJsonHref": "/decks/019de50e-82e9-773c-bcd5-05d79fb6a58f.json",
  "deckAnchorHref": "/decks/019de50e-82e9-773c-bcd5-05d79fb6a58f#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.51,
        "y": 0.218
      },
      "kind": "chart",
      "text": "HOUSEHOLD FINANCIAL OBLIGATION RATIO",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35d091fd-a659-40ab-8fc1-b0868c193278",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.038,
        "y": 0.218
      },
      "kind": "chart",
      "text": "HOUSEHOLD DEBT SERVICE RATIO",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89f496aa-01bf-4445-9d65-7094885ec439",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.038,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: Bureau of Economic Analysis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e22705c8-6b6a-4594-8fcc-e8f2f4662843",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.78,
        "x": 0.067,
        "y": 0.738
      },
      "kind": "subtitle",
      "text": "DSR = DEBT PAYMENTS ON OUTSTANDING MORTGAGES AND CONSUMER DEBT/DISPOSABLE PERSONAL INCOME",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16e841bd-bd75-4682-ba4b-dae82acc38dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.89,
        "x": 0.067,
        "y": 0.85
      },
      "kind": "subtitle",
      "text": "FOR = ADDS AUTOMOBILE LEASE PAYMENTS, RENTAL PAYMENTS, H/O'S INSURANCE AND PROPERTY TAX PAYMENTS TO THE DSR",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8d206f6-a329-4fcc-a440-38beb5b8af32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.775,
        "x": 0.038,
        "y": 0.058
      },
      "kind": "title",
      "text": "CONSUMERS BUCKLING UNDER DEBT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "101c3271-a44c-48bd-a6bf-efdbc61969f8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "24da0ad4-342d-4bc1-91e9-fdf60101899f",
      "evidence": "chart/line: HOUSEHOLD FINANCIAL OBLIGATION RATIO",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 30,
      "from": 26,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0e93f3ac-7f24-4f20-86f1-a511f556fe08",
      "evidence": "The loop opens with consumers buckling under debt and closes with earnings down and recession concerns.",
      "position": 0,
      "objective": "Highlighting the risks of not acting in the face of economic downturn.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}