{
  "docId": "019de50e-8266-7532-8656-991ba5b4d308",
  "docSlug": "e3c6fc8c538798bc8f4877f4ad34c89c",
  "documentTitle": "Yahoo | Mergers and Acquisitions Presentation Deck | 34 slides",
  "authorId": "yahoo",
  "authorName": "Yahoo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2008-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3342599,
  "pageNumber": 7,
  "pageCount": 34,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a 'flywheel' logic to explain the synergy between search and display advertising.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50e-8266-7532-8656-991ba5b4d308/7",
  "deckHref": "/decks/019de50e-8266-7532-8656-991ba5b4d308",
  "deckJsonHref": "/decks/019de50e-8266-7532-8656-991ba5b4d308.json",
  "deckAnchorHref": "/decks/019de50e-8266-7532-8656-991ba5b4d308#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "callout",
      "text": "Search and Content are both critical and mutually reinforcing in creating the Yahoo! user experience. Combination of Search and Display advertising positions Yahoo! well to take advantage of emerging convergence",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cca4255-fa76-4f89-a3cd-39de1b3e876e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.02,
        "y": 0.36
      },
      "kind": "image",
      "text": "Yahoo Frontpage screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "584796d6-9359-4367-9afa-058ba9c8e9c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.335,
        "y": 0.36
      },
      "kind": "image",
      "text": "Yahoo Local screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "611a4fad-b802-4d3a-abe4-50146432eead",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.67,
        "y": 0.36
      },
      "kind": "image",
      "text": "Yahoo Search results screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fab23079-4158-4766-823b-ea1f9d6688a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.35,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "...Search is deeply integrated into many other Yahoo! properties as well...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c302968-5a2b-462e-a7fa-2e02e112fcfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.02,
        "y": 0.195
      },
      "kind": "paragraph",
      "text": "Search makes Frontpage more compelling to users, creating valuable inventory for advertisers... Frontpage drives majority of Yahoo! Search traffic...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb007131-b41f-45d8-81f8-5be6062716c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "...Yahoo! content makes Search a richer experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3d1cddd-3a49-467b-b840-b7644340262b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.02,
        "y": 0.06
      },
      "kind": "title",
      "text": "Search and Display Are Mutually Reinforcing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25b2557c-f68b-4955-8d92-e0614333a580",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "b926e078-da0b-49a2-8c09-8e5e6af930c1",
      "evidence": "The slide describes a mutually reinforcing cycle between search and display.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}